THE CLUETRAIN MANIFESTO
The Cluetrain Manifesto is a set of theses organized and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that the changes that will be required from organizations as they respond to the new marketplace environment.
a few thousand years ago, there was a marketplace where traders gathered from far aways seas bringing their goods to sell like spices, silk, precious stones and jewels, figs, dates, snakes, parrots, monkeys, strange music, stranger tales and whatever things that can be trade with other goods.
the marketplace was the heart of the city. like past and future, it stood at the crossroads. people woke up early and went there for coffee, vegetables, eggs, wines, pots, carpets, ropes, rings, necklaces, toys, sweets, wagons, carts, goats, camels and even for love. they went there to look and listen to marvel, buy and be amused but mostly they went to meet each other and to talk.
in the market language grew. became more bolder, more sophisticated, leaped and sparked from mind to mind. incited by curiosity and rapt attention, it took astounding risks that none had ever dared to contemplate. built whole civilization from the ground up.
markets are conversation. trade routes pave the story-lines. across the millennium in between, the human voice is the music we have always listened for and still best understand.
A powerful global conversation has begun. Through it, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than before.
business is conversation
0 comments:
Post a Comment